Why is a mobile-first design crucial for your veterinary website?

With the number of mobile internet users now surpassing those on desktop, it's essential for your veterinary practice to provide a flawless mobile experience to engage with your clients. The design of your veterinary website plays a pivotal role in achieving this.

The Shift from Desktop to Mobile

The Pew Research Center reports that Americans are transitioning from desktops to mobile devices. More people access the internet via their phones than any other device, and the number of search queries performed on smartphones annually has outpaced those on all computers combined. A veterinary website design that guarantees a seamless mobile experience is crucial to stay relevant in this evolving scenario.

Mobile-First Veterinary Website Design Boosts SEO Rankings

Given that search engines like Google are prioritizing mobile responsiveness, it's imperative for veterinary clinics to maintain a website that functions optimally for smartphone users.

"Veterinary websites that deliver a superior user experience across all devices, especially mobile devices, are the ones that stand out. Incorporating mobile-first design into veterinary SEO strategies can significantly enhance your animal hospital's rankings and cultivate a loyal client base," says DJ Vallauri, Founder and CEO of the VET Marketing Agency.

Mobile vs. Desktop Users: The Numbers

As per data from Oberlo, the percentage of worldwide web traffic via mobile phones has skyrocketed over the past decade. As of July 2021, mobile phones accounted for 56.75 percent of all web traffic. 

Rewind a decade to 2011, and this figure was a mere 6.09 percent. Fast forward to 2016, and mobile web traffic had expanded over seven times to 45.91 percent.

The highest growth rate occurred in the early years of the past decade and has considerably decelerated since. From 2012 to 2016, the average year-on-year growth rate for mobile web traffic was 51.43 percent, while it stood at 4.68 percent from 2017 to 2021.

Our Website Design Approach at the VET Marketing Agency

At the VET Marketing Agency, we offer veterinary website design services aimed at engaging new clients and ensuring a seamless mobile experience. Veterinary website design is a cornerstone of our veterinary SEO strategies.

Many veterinary animal hospitals have outdated websites that aren't compatible with mobile devices or updated with relevant veterinary SEO keywords.